The Noel Asmar Group is proud to announce that founder and CEO Noel Asmar has been recognized on the prestigious list of the Top 100 Female Entrepreneurs in Canada awarded by PROFIT and Chatelaine.

Noel Asmar sits on top of a multi-division corporation that she founded in 2002, including her first division, a game-changing and still thriving spa, wellness and hospitality uniform business Noel Asmar Uniforms (formerly This was followed by a landmark pedicure bowl business and most recently, the international and award winning brand Noel Asmar Equestrian. Her team of 25+ work from her stylish corporate headquarters just outside of Vancouver BC. Noel has positioned her company for the future by bringing in a team of key hires from several prestigious companies in apparel, retail and ecommerce.

Noel has a genuine devotion to the equestrian industry, as she designs with the desire to create innovative pieces with functional elements that enhance the rider’s experience. Noel embraces the equestrian lifestyle in all that she does. As an avid equestrian and mother of three, she is raising her family in an equestrian living community in beautiful British Columbia Canada, where she keeps her two horses on her property with her. Understanding that being an equestrian goes beyond time spent in the saddle, Noel has incorporated lifestyle apparel into her Asmar Equestrian collections, as well as decadent candle fragrances and a line of Italian leather handbags.

Through her experience in design and international business, Noel was able to propel her equestrian brand to the top of the industry in less than three years. The All Weather Rider Jacket won the Most Innovative New Design Award at BETA and expanded the company’s notoriety internationally. This full length water resistant jacket was born out of Noel’s desire to ride rain or shine, and her inability to find something flattering yet functional on the market. As a designer, Noel is motivated to create a renewed excitement for a traditional sport through fashion forward and innovative designs.

Selection criteria for Canada’s Top Female Entrepreneurs is based on a proprietary formula that considers the size, growth rate and profitability of the entrepreneurs’ companies.

Noel Asmar commented, “I feel so honored to be amongst all these clever, ultra successful women and humbled by the recognition. As a busy female entrepreneur, focused on growing my brand globally and raising a young family, I just don’t have time to reflect on my own success, so when I was nominated by the BDC – Business Development Bank of Canada, I was very touched and proud to be chosen for

About Noel Asmar Group of Companies
Noel Asmar Equestrian is a brand division of the Noel Asmar Group, offering collections for the competitive and pleasure horseback rider, including outerwear, show apparel, warmup apparel, lifestyle, accessories and handbags – designed to make living life easier and more beautiful. The Noel Asmar brand creates several cleverly built divisions including: Uniforms, Resort wear, Fitness, Equestrian, Candles, and Pedicure Bowls and Accessories. Operating out of Vancouver, BC, with in-stock collections shipping from a dedicated warehouse in the USA, Noel Asmar Group services thousands of clients in over 60 countries.

PROFIT is Canada’s leading media brand dedicated to entrepreneurial business. For 30 years, Canadian entrepreneurs and senior managers across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change.

About Chatelaine
Chatelaine is Canada’s leading women’s media brand bringing together the very best of style, home, food, health and real life for women who want to look good, do good and feel great. Chatelaine brings the extraordinary closer to home and makes the ordinary more special.